The 2026/27 ski season has barely opened for bookings, and already Skiline.co.uk sales are racing ahead.
We’re proud to announce that early sales are 10% up on last year’s record-breaking season, confirming what we’ve been seeing for months: demand for ski holidays is stronger than ever.
After a phenomenal 2025/26 season, which set new company records, we knew expectations would be high. But the momentum behind ski holidays for 2026/27 has surpassed even our most optimistic forecasts.
So, what’s driving this surge?
Ski Holidays Are Back – Bigger Than Ever. British skiers are booking earlier, booking smarter, and securing the best resorts before availability tightens. With rising demand across the Alps and high-quality snow records in recent seasons, confidence in skiing holidays is at an all-time high.
Popular high-altitude resorts like:
…are already seeing strong early interest for peak dates.
Families are locking in Christmas and February half-term departures earlier than ever, while groups are securing prime catered chalets and ski-in/ski-out hotels well in advance.

Leading the Way as a Club Med Platinum Agent
One of the standout stories of the early 2026/27 season is our exceptionally strong demand for all-inclusive ski packages as a Club Med Platinum Agent. We’re delighted to confirm that we have sold more Club Med ski holidays than any other UK agent, reinforcing our position as the leading Club Med ski specialists in Europe.
Club Med continues to be one of the most sought-after ski holiday options for UK skiers, offering:
- All-inclusive ski packages
- Lift passes included
- Expert ski tuition
- Premium dining and après
- Free bar for all drinks
- Ski-in/ski-out accommodation
- Snow guarantee in high-altitude resorts
Whether it’s Club Med Val Thorens Sensations, Grand Massif Samoëns Morillon, Tignes, or Alpe d’Huez, demand has been exceptional.
Why Skiers Are Booking Earlier Than Ever
The 10% increase on last year’s record isn’t just a number; it reflects changing booking behaviour.
Skiers now understand:
- The best flights sell out first
- Ski-in/ski-out properties go early
- Peak school holiday dates become limited quickly
- Early booking offers often provide the best value
- After seeing how quickly availability tightened last season, many skiers aren’t waiting.
The result? A flying start to 2026/27.

Confidence in the Alps
- Snow-sure resorts, improved lift infrastructure, and continued investment in Alpine villages have strengthened the appeal of European ski holidays.
- High-altitude destinations across France, Austria, Switzerland and Italy are reporting continued infrastructure upgrades, improved snowmaking, and enhanced mountain dining experiences, all contributing to growing demand.
- Add to that flexible booking policies and strong value in all-inclusive ski holidays, and it’s easy to see why sales are accelerating.
What This Means for Skiers
- If bookings continue at this pace, we expect:
- Limited availability for February half-term
- Strong demand for Club Med ski resorts
- Prime chalet options selling out early
- Increased competition for ski-in/ski-out hotels
For anyone considering a 2026/27 ski holiday, the message is clear:

Book early
The 2026/27 ski season is shaping up to be one of the strongest in our 30 year history, and we’re only just getting started.
If you’re thinking about skiing next winter, now is the time to secure the best resorts, the best rooms, and the best prices.
If you haven’t booked with Ski Line before… Do your due diligence. Read our client reviews, look up accounts on Companies House, check out our full ABTA membership and read about our awards as one of the top ski specialist travel agents in the world.
Browse 2026/27 ski holidays now at Skiline.co.uk, And then speak to one of our award winning ski specialists for expert advice, we will save you money too, with our buy one get one free ski rental deals.
Chat with our experts
For more information and to book your next ski holiday, call our ski holiday experts on:
020 8313 3999
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