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London Ski Show Back For 45th Year

13th August 2018

The UK’s major ski and snowboard festival will return to its location at Battersea Park in London from Thursday 25th to Sunday 28th October 2018 which is during the English schools’ half term.

London Ski Show Back For 45th YearNow re-christened a ‘festival’ rather than a show, a statement from the organisers explains;

“With even more attractions and entertainment, this years’ event has truly evolved from a show into a “Festival” for all ages to celebrate the winter season ahead.”

As in previous years, the festival will feature après themed street food and bar areas, live music and entertainment, a Travel Genius Bar for expert destination advice, an ice rink, the ‘Mount Battersea’ snow slope with demos from the British Ski & Snowboard Team, gear retailers and a number of stands from ski resorts around the world.

New attractions will include dog sledding, a climbing wall and indoor conveyor ski slope Chel-Ski.

First staged in 1973 with only a handful of exhibitors, the ski show, then sponsored by the Daily Mail and in the era before the internet rapidly grew, became a major 10-day event at Earl’s Court in the 1980s whilst other shows were organised in other cities such as Birmingham, Manchester and Glasgow, it was the London show that attracted the most visitors.

London Ski Show Back For 45th YearHowever the event, which is now operated by the Daily Telegraph group, has reduced back to a more intimate affair in recent years whilst the UK’s other festivals ceased running altogether.

The Festival will run from 12pm-7pm on Thursday, 11am-10pm on Friday, 10am-8pm on Saturday and 10am to 5pm on Sunday.

Tickets for adults are £15 ‘early bird’ when purchased in advance online (it is not clear when this advanced purchase discount window will end), £20 online after early bird period ends or £25 on the door.  Children (aged 11-16) are £9 in advance or £10 on the door and children aged 10 or younger are free.  For families there’s a £30 early bird ticket, then £40 advance online ticket or £45 on the door.  Discounts also for students and other ‘concessions’; with proof of their status of advance ticket of £10 in advance, £15 on the door.  Finally there are low cost ‘après’ tickets for the Friday evening late opening.

Ski Trade disappointment at the end of the World Snow Awards

London Ski Show Back For 45th YearFigure 1 won the World Snow award for Best ski agent in 2016

One of the highlights for the ski trade at the London Ski Show was the World Ski Awards but we understand The Daily Telegraph has announced the end of the World Snow awards. As Ski Line had been a previous winner of the “Best specialist travel agent in 2016”, it’s a blow as we had high hopes of winning again this year. 

Angus Kinloch, MD at Ski Line said, “we are unsure why the Snow Awards have been cancelled. It’s the last of the major ski awards in the UK and we know the ski travel trade will miss this. The best award for the UK trade is now the European World Ski Awards, where Ski Line have been nominated for the second time as the World’s Best Ski Agent.

 You can vote for Ski Line in the World ski awards via this link.