New ski pass to attract younger skiers
17th July 2017
New ski pass to attract younger skiers with a £326 season pass.
The ski industry across Europe has a major problem unless they can attract younger skiers to take up the sport. Verbier is doing its bit to win new younger clients with the announcement of the new seasonal ski pass for the under 25’s at below £330.
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The newly priced ski pass, not only covers the largest ski area in Switzerland (4 Vallées) but pass holders also get discounts worth over 2,000 CHF (£1600) including 6 days of skiing in each of Chamonix, the in the Aosta Valley, and 5 days of skiing in each of the Portes du Soleil, Grandvalira, Silvretta, Montafon, and also the resorts in the Vail Group of resorts across North America (including Vail, Whistler, Stowe and others), 50% off a 1- to 5- day ski pass in Arosa/Lenzerheide and 3 days of skiing in the Sierra Nevada.
We understand the ski pass is also valid in the summer and covers lifts for mountain biking and hiking.
This offer is for a limited time only and will only be available from Friday, 1st September to Thursday, 30 November 2017. mont4card.ch
The ski industry has been calling for action to attract younger people to take up skiing, we are delighted with this news but more must be done to attract the youth back to skiing.
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