How to avoid booking a fake skiing holiday and spot a fake ski holiday review

26th September 2016

Tags: Ski Holidays 2024/2025

How to avoid booking a fake skiing holiday

Beware, it’s this time of year that scammers and fakers will be after your cash!

Last winter we heard from over 10 different groups who had been conned, one for over £10,000. This poor group didn’t realise they’d been conned until he arrived, with children, luggage and a dog only to find the ski chalet he booked in Meribel didn’t exist. They had made countless phone calls, and many emails and paid in full by bank transfer.

The conman in this case added a fake post on Airbnb and seduced this poor group into booking by copying images from some of the best ski chalets in the Alps to rent, and then applying what to us was an unbelievably low price, further enhanced when they asked if they could bring their dog! As they paid by bank transfer, they lost all of their money! As the bank that received the cash was Swiss, we understand it wasn’t a priority for the British police.

How can you prevent being conned?

Check where the photos have been used before with a Google tool for free

Fraudsters need nice photos to trick you into booking that wonderful chalet that doesn’t exist and Google has a useful tool that can help you to spot a fraud.

Google image search

Copy and save the image URL from the suspected fraudulent website and go to Google images, click on the black camera icon as shown above. Then paste the image URL into the search box and search. This will show where else the image has been used. If the Fake website is calling the chalet a different name to all the others, don’t book it. And please report it to the proper website that owns the chalet.

The ski industry is very good at policing these things. Last year Ski Line spotted a website that ticked nearly all the right boxes called, the site was registered in China which set off alarm bells and was reported to be owned by a legitimate ABTA agent in Harrogate who had no idea their good name was being used in a con. We spotted the con by using the Google image tool and reported it to the Police. We understand at least two groups lost money in that con. The biggest give away was a 40% discount offered on a range of luxury ski chalets, where every week was available! When a deal sounds too good to be true, it probably is!

Don’t be conned by fake company reviews either

We are supposedly 60% more likely to buy a product after reading a positive review about a company. Scammers know this and will post what at first seem to be a real and believable review on websites such as and TripAdvisor.

It seems even some legitimate businesses have been encouraged to write reviews about their own businesses by reporting to be a “real client” simply to give you the confidence to place a booking.

The post below was seemingly written and posted by a director of one of our competitors and posted on, but Richard (I won’t name his business) forgot that Trust Pilot grabbed his LinkedIn profile photo. (erased to avoid embarrassment) So an Easy fake review to spot Richard!

Don’t be conned by fake company reviews

A Great review Richard but I’ll pass, thank you

The three links below are free to use and only take a few minutes to do the basic checks to avoid being a victim of a fraud.

Check if a company is a member of ABTA here
Check if a company holds at ATOL licence here
Check if a British company is registered here