Alpine Action, The Three Valleys Ski Chalet Specialist Ceased Trading Today

7th May 2024

Tags: Ski Chalet Holidays 2024/2025

Alpine Action

Alpine Action operated 5 catered ski chalets in Meribel. The business had been trading since 1993.

An Announcement on Alpine Actions website simply stated.

It is with much regret that we announce Alpine Action has ceased trading for chalet holidays as of 07-May-2024.

Despite our very best efforts to overcome the significant commercial challenges, we have come to the point where we can no longer continue.

If you’ve booked a holiday with us for the 2024/25 season, we will contact you soon to arrange a full refund of your deposit.

Thank you for your understanding. We offer our sincere apologies and best wishes to all of you.

The Directors of Alpine Action.

Angus Kinloch, managing director of Ski Line said, “Alpine Action were the second tour operator who agreed to appoint us as agents after I started in 1995. The owner Dennis Heasman and his daughter Dionne have been brilliant partners ever since.”

“Unfortunately, the changes brought about by Brexit to the ski chalet holiday sector has taken another great British business.” Said Angus.

“Skiers want chalets with a flight and transfers included, ATOL packages continue to be the most popular choice for groups, wanting a more private ski holiday, that hotels offer”. Said Mal Sargeant, a senior sales advisor at Ski Line… You can count the ATOL bonded ski chalet operators that remain on one hand.

Ski Line are encouraging groups wanting ski chalets for the 2025 ski season to book early.